Media Metrics Finland is a JIC (Joint Industry Committee) company owned by Finnish media companies, advertisers, and agencies. Our task is to provide and develop the Finnish mediamarket with valid and objective audience measurements of the Finnish media users in a transparent and cost effective way.
MMF owns two major audience measurements: Finnish Internet Audience Measurement (FIAM) and National Readership Survey (NRS) .
FIAM, is the official online audience measurement solution in Finland. It provides information on the usage of sites, services, apps, sales packages and networks, or any combination of those.
NRS is the official media currency for print media, also in digital formats, for the Finnish publishers, media agencies and advertisers. NRS offers valid and trustworthy data of readership in a transparent and impartial way.
MMF is also conducting circulation audits for a handful of newspaper and magazines and publish the yearly results. Also, fair audits are conducted yearly for appx. 60 fairs or events according to UFI principles. For fair audits MAF co-operates with the Finnish Fair Association.
MMF also has a project lead role (as a consultant) in the development and implementation of new out-of-home audience measuremt project. The project is owned by a consortium of five largest outdoor companies operating in Finland.
Finnish